{"id":300,"date":"2026-04-16T06:13:40","date_gmt":"2026-04-16T06:13:40","guid":{"rendered":"https:\/\/noveltyvr.com\/?post_type=games&p=300"},"modified":"2026-09-23T12:27:48","modified_gmt":"2026-09-23T12:27:48","slug":"crackers-ar","status":"publish","type":"games","link":"https:\/\/noveltyvr.com\/blogs\/portfolio\/crackers-ar\/","title":{"rendered":"Crackers AR"},"content":{"rendered":"

Traditional patakhe, in AR.<\/strong> A cultural ritual rebuilt as a browser-based AR interaction \u2014 no app install between the audience and the experience.<\/p>\n

Client: ARR Services \u00b7 Sector: Consumer \/ seasonal campaign \u00b7 Platform: Web and Android<\/p>\n

The brief<\/h2>\n

Diwali is the single loudest moment in the Indian consumer calendar, and fireworks are the one part of it that carries a real environmental and safety cost. ARR Services wanted the feeling of lighting crackers without the pollution \u2014 and wanted it reachable by anyone holding a phone.<\/p>\n

The constraint that shaped it<\/h2>\n

A seasonal campaign has no time to earn an app install. The experience had to open from a link, run on ordinary Android hardware and mid-range browsers, and work the first time, because there is no second Diwali to iterate into.<\/p>\n

What we built<\/h2>\n
    \n
  • A browser-deliverable AR firework simulation that opens from a shared link<\/li>\n
  • An Android build for the audience that preferred a native install<\/li>\n
  • Lighting, particle and audio behaviour tuned to read as celebratory rather than technical<\/li>\n
  • Device capability detection with a working fallback for handsets without AR support<\/li>\n<\/ul>\n

    Shipped<\/h2>\n

    Live on web and published to the Google Play Store.<\/p>\n

    Results<\/h2>\n

    Campaign reach and engagement data sit with ARR Services. We publish client numbers only with written approval and a stated definition, so this section stays empty until both exist.<\/p>\n

    What it proves<\/h2>\n

    That a cultural mechanic \u2014 not a product feature \u2014 can be the interaction, and that AR can be delivered without asking the audience to install anything first. This is the same production route a playable ad takes.<\/p>\n","protected":false},"excerpt":{"rendered":"

    A cultural ritual rebuilt as a browser-based AR interaction \u2014 no app install between the audience and the experience.<\/p>\n","protected":false},"featured_media":210,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-300","games","type-games","status-publish","has-post-thumbnail","hentry"],"acf":{"game_category":"Augmented Reality","game_platform":"Android\/Web","game_status":"Live","game_icon":"Crackers AR","game_link":"https:\/\/play.google.com\/store\/apps\/details?id=com.NoveltyVR.CrackersAR&pcampaignid=web_share"},"_links":{"self":[{"href":"https:\/\/noveltyvr.com\/blogs\/wp-json\/wp\/v2\/games\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noveltyvr.com\/blogs\/wp-json\/wp\/v2\/games"}],"about":[{"href":"https:\/\/noveltyvr.com\/blogs\/wp-json\/wp\/v2\/types\/games"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noveltyvr.com\/blogs\/wp-json\/wp\/v2\/media\/210"}],"wp:attachment":[{"href":"https:\/\/noveltyvr.com\/blogs\/wp-json\/wp\/v2\/media?parent=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}