Traditional patakhe, in AR. A cultural ritual rebuilt as a browser-based AR interaction — no app install between the audience and the experience.
The brief
Diwali is the single loudest moment in the Indian consumer calendar, and fireworks are the one part of it that carries a real environmental and safety cost. ARR Services wanted the feeling of lighting crackers without the pollution — and wanted it reachable by anyone holding a phone.
The constraint that shaped it
A seasonal campaign has no time to earn an app install. The experience had to open from a link, run on ordinary Android hardware and mid-range browsers, and work the first time, because there is no second Diwali to iterate into.
What we built
- A browser-deliverable AR firework simulation that opens from a shared link
- An Android build for the audience that preferred a native install
- Lighting, particle and audio behaviour tuned to read as celebratory rather than technical
- Device capability detection with a working fallback for handsets without AR support
Shipped
Live on web and published to the Google Play Store.
Results
Campaign reach and engagement data sit with ARR Services. We publish client numbers only with written approval and a stated definition, so this section stays empty until both exist.
What it proves
That a cultural mechanic — not a product feature — can be the interaction, and that AR can be delivered without asking the audience to install anything first. This is the same production route a playable ad takes.