We will tell you when not to buy
If a campaign doesn’t have the traffic to evaluate a pilot, or the product decision doesn’t need an interaction, that is what you’ll hear. A bad first project costs us the relationship anyway.
Small on purpose You’ll be talking
You’ll be talking
to the engineer.
No account layer, no handover between the person who understood your brief and the person who builds it. That is the whole argument for working with a studio this size — and the honest limit on how much we can take on at once.
Taking 2 new pilots this monthVishwajeet Singhania
Founder · Interactive engineerVishwajeet’s background is in Unity, XR and real-time interactive systems. NoveltyVR applies that engineering experience to playable campaigns, product experiences and bespoke interactive production for agencies.
We are based in New Delhi, India, and build for global collaboration. Project scope, review cadence and delivery responsibilities are agreed around each engagement rather than assumed.
The guiding belief is simple: give people something useful to participate in, then measure whether it made a commercial difference. Both halves matter. An experience nobody can evaluate is a cost centre with good production values.
What we’ll say out loudHow we’d rather
How we’d rather
lose the work.
Three commitments that occasionally cost us a project, kept because the alternative costs more.
We won’t invent a number
No “up to 3× conversion”, no borrowed industry statistics, no results we cannot source. Where a client hasn’t released their data, our case studies say so plainly.
We won’t overcommit capacity
A small team that says yes to everything becomes a slow team. The pilot limit is real, and it is why the person who scopes your build is available to write it.
1M+
Interactions logged
50+
AI workflows
15+
Games
25+
Years of experience
Straight to the person who builds it Bring the brief.
Book a free consultation Bring the brief.
We’ll bring the questions.
One conversation with the engineer who would do the work. No discovery deck, no account manager relay.
Taking 2 new pilots this month