Blogs - NoveltyVR Blog

Gamification in Marketing: Strategy, Examples & ROI (2026 Guide)

Ask a marketing team to define “engagement” and you’ll get a dozen different answers. Ask them to define “gamification” and […]

Open any marketing deck built in the last two years and you’ll find the word “engagement” on nearly every slide.

Interactive ads vs. video is an argument that plays out in the same conference room at every media plan review.

Somewhere around the third year of every marketer’s career, they figure out an uncomfortable truth: people do not want to