Interactive Marketing

Strategies and insights on interactive marketing campaigns and playable experiences.

AI Avatars in Marketing: The New Face of Brand Engagement

TeamNoveltyVR / October 21, 2026

A visitor opens a product page with a question the headline cannot answer: “Which option fits the way I actually

TeamNoveltyVR / October 13, 2026

Five real interactive marketing examples, from Rebecca Minkoff’s AR to Burger King’s Burn That Ad, with sourced results and the pattern behind them.

A brand comes to an agency with a brief that used to be simple: a landing page, a video, a

Open any marketing deck built in the last two years and you’ll find the word “engagement” on nearly every slide.

Interactive ads vs. video is an argument that plays out in the same conference room at every media plan review.

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