Playable Ads

Next-generation interactive advertising formats that convert.

Bar chart comparing 2026 engagement rate benchmarks for static banner, video, and interactive ad formats

Playable Ads, Interactive Marketing

Interactive Ads vs. Video Ads vs. Static Ads: The Complete 2026 Data Comparison

TeamNoveltyVR / August 3, 2026

Interactive ads vs. video is an argument that plays out in the same conference room at every media plan review. […]

Diagram showing the three stages of how a playable ad works: video intro, interactive play, and earned call-to-action end card

The Complete Guide to Playable Ads in 2026: What They Are, How They Work, and Why They’re Beating Video

TeamNoveltyVR / July 29, 2026

Somewhere around the third year of every marketer’s career, they figure out an uncomfortable truth: people do not want to